@article{DBLP:journals/nca/MoroCR15, author = {S{\'{e}}rgio Moro and Paulo Cortez and Paulo Rita}, title = {Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns}, journal = {Neural Computing and Applications}, volume = {26}, number = {1}, pages = {131--139}, year = {2015}, url = {http://dx.doi.org/10.1007/s00521-014-1703-0}, doi = {10.1007/s00521-014-1703-0}, timestamp = {Fri, 24 Jul 2015 16:26:06 +0200}, biburl = {http://dblp.uni-trier.de/rec/bib/journals/nca/MoroCR15}, bibsource = {dblp computer science bibliography, http://dblp.org} }